03/03/2025
Línea Directa enters the commercial multi-risk sector to boost its growth among freelancers and smes
Línea Directa Aseguradora, one of the leading insurance companies for individuals in Spain, strengthens its commitment to freelancers and companies. Coinciding with its 30th anniversary in 2025, the entity, which already offers products for professional vehicles and health for freelancers and groups, now enters the commercial sector with the launch of its Business Multi-risk Insurance, a comprehensive and competitive insurance for the establishments and premises of these professionals.
03/03/2025
Línea Directa proposes to the shareholders' meeting the appointment of two new high-profile digital, technological, and marketing directors
Línea Directa Aseguradora has convened the General Shareholders' Meeting for April 10 in Tres Cantos (Madrid). The Board of Directors of the entity will submit several items on the agenda for approval, including the proposal to appoint two new independent external Directors: Marina Specht Blum and Iñaki Berenguer Mediavilla.
11/02/2025
Línea Directa launches "tirí tirí tirí," a striking campaign based on its iconic sound logo to boost brand consideration
Coinciding with the company's 30th anniversary, Línea Directa has developed a new advertising campaign titled "Tirí Tirí Tirí," which centers around the graphic and spoken representation of the company's iconic sound logo, one of the most recognized sound identities in Spain.
11/02/2025
The 22nd Edition of the Road Safety Journalism Award by Línea Directa Foundation opens its call for entries
The Road Safety Journalism Award by Línea Directa Foundation annually recognizes the best reports and articles on road safety published and broadcast in Spain, always with the aim of raising awareness and sensitizing society about the importance of responsible driving.