Press releases

Coinciding with the company's 30th anniversary, Línea Directa has developed a new advertising campaign titled "Tirí Tirí Tirí," which centers around the graphic and spoken representation of the company's iconic sound logo, one of the most recognized sound identities in Spain.

The Road Safety Journalism Award by Línea Directa Foundation annually recognizes the best reports and articles on road safety published and broadcast in Spain, always with the aim of raising awareness and sensitizing society about the importance of responsible driving.

Línea Directa Aseguradora closed a very positive 2024, showing a solid and upward trend in profit generation supported by excellent technical performance and accelerated growth in revenue and customer numbers across all business lines.

For the eleventh consecutive year, the aim of the award is to recognize those start-ups that contribute improvements in the field of mobility and accident reduction. Additionally, since the last edition, the award includes projects related to sustainable transport, connected mobility and 'Smart Cities', intelligent traffic management systems, IoT applied to mobility, or social awareness about the decarbonization of transport.