History
The milestones and early days of Línea Directa Aseguradora, as told by the CEOS
The company's three CEOs in its first 25 years of activity -Gonzalo de La Hoz, María Dolores Dancausa and Miguel Angel Merino- look at the past, present and future of a project that began as a small start-up and that today has more than 3.3 million customers.
'Línea Directa Aseguradora: 25 Years of Impact' report
The arrival of Línea Directa Aseguradora on the scene back in 1995, with a direct business model, revolutionised the insurance business in Spain. You can read about it in the 'Línea Directa Aseguradora: 25 years of impact' report. Over those 25 years, the company has contributed decisively to modernising and energising the Spanish insurance market and has generated wealth for society as a whole by creating jobs and paying taxes and benefits to customers.
25 years of taking on the world
Work-from-home measures did not prevent staff from celebrating 25 years of history. To celebrate its birthday, Línea Directa Aseguradora sent a cake to the homes of each of its 2,500+ employees, so that everyone could share this piece of the company's history.
The company's success as told by the three CEOs
The company's three CEOs in its first 25 years of activity -Gonzalo de La Hoz, María Dolores Dancausa and Miguel Angel Merino- look at the past, present and future of a project that began as a small start-up and that today has more than 3.3 million customers.
A free car to celebrate the company's 25th birthday
Línea Directa Aseguradora decided to celebrate its 25th birthday by giving away a Nissan Juke 2019 Acenta to one of its 415,000+ social media followers. The car was delivered to the winner with fully-paid taxes and Línea Directa Aseguradora comprehensive insurance with excess free for the first year.